Produce in China > Interviews

Paul Tribolet
Partner with Ineo China Consulting Ltd.
Former Schneider Electric China vice-chaiman and Moeller’s China's managing director

"Launching your business in China represents an important gap and handling a company is not as easy as just taking the majority of a local company’s capital. Specificities of this market should require some specific care and a logic, which combines help of local specialized consultants as well as deeply assessed generalist methodology.

Very often the western companies do not succeed and withdraw after heavy investments for many years, convinced that China is a very complex and tricky country in which it is impossible to get profitable growth. China is certainly a complex country for Westerners, but after having acquired a deep knowledge of the Chinese market and its main players, avoiding common pitfalls, and being patient and persistent, it is absolutely possible to become a successful company entrenched in China.

Ineo has been a specialist in the operational development of western companies in China since the beginning of 2003. We currently have dual key competencies: a broad knowledge of the Chinese market and a deep knowledge of specific segments, especially in the sourcing, manufacturing and distribution of electrical and mechanical components to professionals.

After having carried out a large number of studies and analyses, our company currently advises CEO’s of Western industrial groups on their investments in China and on their choice and implementation of Joint Venture with local Chinese partners as well as on the implementation and development of their distributors’ sales network and in sourcing or localization of manufacturing. Ineo also helps western companies become established in China through setting up their local China entity, hiring Chinese executives dedicated to the foreign partner, coaching and managing the team leaders"